We’re delighted to have returned from this year’s Food Packaging Association (FPA) Awards with the sustainability accolade for our Modified Atmosphere (MA) carton packaging.
Central to our Fresher Thinking campaign, the MA technology has been adopted throughout a number of RAP products to help keep food fresher for longer, therefore reducing waste and saving money.
The MA carton packaging solutions are hermetically sealed, enabling gas flushing – thanks to a pioneering barrier film. This technological revolution is ideal for retailers who require a much longer shelf life, as the MA carton technology achieves a residual 02 of less than 1% inside the packaging to extend the life of the product.
Graham William, CEO of RAP commented: “With its ability to help maintain a responsible and sustainable food system, our MA carton technology represents one of the most significant breakthroughs in fresh food packaging in recent years.”
Judges have high praise for MA technology
The FPA judges referred to the technology as a ‘critical innovation’ with ‘meaningful, long-term impact’. They were also particularly impressed that the MA Carton Wedge had increased a single client’s annual sales by 30 per cent due to an increase in shelf life.
Julian Money, Founder of RAP, highlights what sets MA technology apart: “The MA carton technology can optimise shelf life and reduce food waste. As a result our customers are able to benefit from a significant transformation within their businesses, whilst at the same time boosting their own sustainability credentials.”
Continued awards success for RAP
The FPA award win follows a number of recent successes for RAP which have included the ground-breaking HotRap™ solution picking up a ‘Gold Excellence Award’ at Pro2Pac and ‘Best Unique Packaging Solution’ in the Café Quality Food and Drink Awards.
RAP has also been a finalist for a raft of other awards. These include ‘Innovation of the Year’ at the UK Packaging Awards 2015 for BagRap™ and ‘New Sandwich Product of the Year’ at the Sammies for the Modified Atmosphere (MA) Carton Wedge™.
On the recent award wins, Graham Williams adds: “Over the last 12 months we’ve invested heavily to develop new features that add value for both brands and consumers by transforming product performance, reducing packaging costs and extending shelf life. The end result is tried and tested solutions that are not only award-winning, but also continues to push boundaries and deliver a significant transformation for some of Europe’s most well-known retailers, coffee shops and food-to-go outlets.’
Looking to learn more about our commitment to sustainable food packaging? Read our sustainability statement.
To find out more download the full press release below: