RAP to Launch New Foodservice Division at lunch! 2013

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Stand Number: M318

RAP, designers and manufacturers of sustainable food packaging, is set to launch a new, dedicated foodservice division at this year’s lunch! Show (26-27 September).

The formation of the new department reflects a growing appetite for RAP’s new and innovative packaging solutions, which continue to help drive sales for those operating in the sector.

Headed up by Benn Ely, the foodservice department will look to build on this success by capitalising on the expanding UK lunch market – currently valued at *£14.9bn.

Benn Ely, Head of Foodservice at RAP, comments: “We have been working successfully with clients in the foodservice sector for many years, delivering a range of packaging solutions that not only meet their customer’s expectations, but also drive sales and growth across their operations. Now is therefore the perfect time to further strengthen our offering through the launch of this dedicated division.  Not only will it allow us to build on the world-class packaging innovation that RAP is famous for, it will also provide us with the ideal platform to showcase new and more technically advanced solutions.”

The company’s specialist foodservice products currently include the top selling HandRAP range, which covers baguettes, wraps, bagels, rolls, square bread and bloomer bread sandwiches.  Other products include the HotRAP range, which satisfies demand for hot ‘food on the go’ and RAPTray – ideal for salads, pies, pasta, hot meals and even desserts.

As part of its continued commitment to meet evolving market needs and drive growth across the sector, RAP has also developed a Freshpack carton range which features the world’s lightest day-fresh and long-life carton wedges. Both products provide the ultimate solution for hand-packing freshly made sandwiches thanks to an integral window that delivers an effective barrier against water and air with no risk of contamination through glue gaps.

Continuing its innovation and success in this area, over the next 12 months, RAP plans to invest in further product development for the foodservice sector across its off-the shelf range.

lunch! is a trade event for the food-to-go industry and trade buyers and retailers. It takes place at the Business Design Centre, London and features more than 280 food, drink, packaging and equipment suppliers.

*Horizon Foodservice Consultancy

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